Privacy Policy – Limos of Sydney

ABN: 22 684 611 087
Effective Date: December 23, 2025

1. Introduction

Limos of Sydney (“we,” “us,” “our”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our services, visiting our website, or providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

Our Commitment

We respect your right to privacy and are committed to:

  • Collecting only the information necessary to provide our services
  • Being transparent about how we use your information
  • Protecting your information with appropriate security measures
  • Giving you control over your personal information
  • Complying with all applicable privacy laws and regulations

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

Contact Information:

  • Full name
  • Email address
  • Telephone/mobile number
  • Residential or business address

Booking Information:

  • Pick-up and drop-off locations
  • Travel dates and times
  • Flight details (for airport transfers)
  • Number of passengers
  • Special requirements (child seats, accessibility needs, luggage details)

Payment Information:

  • Credit/debit card details (processed securely through third-party payment processors)
  • Billing address
  • ABN/ACN (for corporate accounts)

Account Information (for registered users):

  • Username and password
  • Booking history
  • Saved preferences
  • Communication preferences

Other Information:

  • Feedback, reviews, and survey responses
  • Communication records (emails, phone calls, chat messages)
  • Marketing preferences
  • Vehicle and service preferences

2.2 Automatically Collected Information

When you visit our website or use our online services, we may automatically collect:

Technical Information:

  • IP address
  • Browser type and version
  • Operating system
  • Device type and identifier
  • Referring website
  • Pages viewed and time spent on pages
  • Click-stream data

Location Information:

  • GPS coordinates (when using our mobile booking system with your permission)
  • Approximate location based on IP address

Cookies and Tracking Technologies:

  • Session cookies (essential for website functionality)
  • Analytics cookies (to understand how visitors use our site)
  • Marketing cookies (for targeted advertising, with your consent)

2.3 Information from Third Parties

We may receive information about you from:

  • Payment processors (transaction confirmation)
  • Credit reference agencies (for corporate account applications)
  • Social media platforms (if you choose to connect your account)
  • Marketing partners (if you’ve consented to share information)
  • Google Maps API (for address validation and distance calculations)

3. How We Use Your Information

3.1 Primary Purposes

We use your personal information to:

Provide Services:

  • Process and confirm bookings
  • Dispatch chauffeurs and vehicles
  • Navigate to pick-up and drop-off locations
  • Calculate fares and process payments
  • Provide customer support
  • Send booking confirmations, reminders, and updates

Communicate with You:

  • Respond to inquiries and requests
  • Send service notifications (pick-up times, driver details, delays)
  • Provide receipts and invoices
  • Handle complaints and feedback

Business Operations:

  • Maintain accurate booking and customer records
  • Process payments and manage accounts
  • Verify identity and prevent fraud
  • Comply with legal and regulatory obligations
  • Monitor and improve service quality

3.2 Secondary Purposes

With your consent, we may use your information to:

  • Send marketing communications about our services, special offers, and promotions
  • Conduct customer satisfaction surveys
  • Analyze usage patterns and preferences
  • Develop and improve our services
  • Create personalized experiences based on your preferences

You can opt out of marketing communications at any time by clicking the unsubscribe link in emails or contacting us directly.

3.3 Legal Obligations

We may use and disclose your information as required by law, including:

  • Compliance with court orders or legal processes
  • Reporting to regulatory authorities (NSW Point to Point Transport Commissioner)
  • Cooperation with law enforcement investigations
  • Protection of our legal rights and property
  • Prevention of fraud or criminal activity

4. How We Share Your Information

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business:

Chauffeurs:

  • Name, contact number, pick-up/drop-off locations, and special requirements
  • Our chauffeurs are bound by confidentiality obligations

Payment Processors:

  • Payment card information is transmitted directly to our PCI-compliant payment gateway (Square)
  • We do not store complete credit card details

Technology Providers:

  • Cloud hosting services (website and data storage)
  • Email and SMS service providers (booking confirmations, notifications)
  • Customer relationship management (CRM) systems
  • Analytics and tracking services (Google Analytics)
  • Mapping and navigation services (Google Maps API)

Business Service Providers:

  • Accounting and bookkeeping services
  • Legal and professional advisors
  • Insurance providers

All third-party service providers are required to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If Limos of Sydney is involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the successor entity. We will notify you of any such change and provide options regarding your information.

4.3 Legal Requirements

We may disclose your information when required or permitted by law:

  • To comply with legal obligations or court orders
  • To regulatory authorities (Point to Point Transport Commissioner)
  • To law enforcement agencies investigating suspected illegal activities
  • To protect our rights, property, or safety, or that of others
  • In connection with legal proceedings

4.4 With Your Consent

We may share your information with other parties when you explicitly consent, such as:

  • Corporate account administrators (for business bookings)
  • Event organizers (for group bookings)
  • Third parties you authorize us to share information with

5. Data Security

5.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

Technical Safeguards:

  • SSL/TLS encryption for data transmission
  • Secure, encrypted data storage
  • Regular security updates and patches
  • Firewall protection and intrusion detection
  • Secure payment processing through PCI-compliant providers

Organizational Safeguards:

  • Access controls and authentication requirements
  • Employee training on privacy and data security
  • Confidentiality agreements with staff and contractors
  • Regular security audits and assessments
  • Incident response procedures

5.2 Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes for which it was collected
  • Comply with legal, accounting, and reporting obligations
  • Resolve disputes and enforce our agreements

Retention Periods:

  • Booking and transaction records: 7 years (for tax and accounting purposes)
  • Marketing communications: Until you unsubscribe or request deletion
  • Website analytics: 26 months (Google Analytics default)
  • CCTV footage (if applicable): 30 days

After these periods, we securely delete or anonymize your information.

5.3 Data Breaches

In the unlikely event of a data breach that is likely to result in serious harm, we will:

  • Take immediate steps to contain and remediate the breach
  • Notify affected individuals as required by law
  • Report to the Office of the Australian Information Commissioner (OAIC) if required
  • Provide information about steps you can take to protect yourself

6. International Data Transfers

6.1 Data Storage

Your personal information is primarily stored on servers located in Australia. However, some of our service providers may store or process data outside Australia, including:

  • Cloud hosting providers (may use international data centers)
  • Payment processors
  • Email and communication services
  • Analytics platforms

6.2 Overseas Disclosure

When we disclose information to overseas recipients, we take reasonable steps to ensure they:

  • Are subject to privacy laws substantially similar to the APPs, or
  • Are bound by contractual obligations to protect your information

Countries where your data may be processed include:

  • United States (Google, Square, AWS)
  • European Union (cloud service providers)
  • Other countries where our service providers operate

7. Your Privacy Rights

Under the Privacy Act 1988 and Australian Privacy Principles, you have the following rights:

7.1 Right to Access

You can request access to the personal information we hold about you. We will provide this information in a reasonable timeframe, usually within 30 days.

7.2 Right to Correction

If you believe any information we hold about you is inaccurate, incomplete, or out-of-date, you can request that we correct it.

7.3 Right to Erasure

You can request deletion of your personal information in certain circumstances:

  • When it’s no longer necessary for the purpose it was collected
  • When you withdraw consent (where consent was the legal basis)
  • When you object to processing and there are no overriding legitimate grounds
  • When retention would be unlawful

Note: We may need to retain certain information to comply with legal obligations.

7.4 Right to Restrict Processing

You can request that we limit how we use your information in certain situations.

7.5 Right to Data Portability

You can request a copy of your personal information in a structured, machine-readable format.

7.6 Right to Object

You can object to:

  • Processing of your information for direct marketing purposes (opt-out)
  • Processing based on legitimate interests
  • Automated decision-making (if applicable)

7.7 How to Exercise Your Rights

To exercise any of these rights:

  • Email us at: [your privacy email]
  • Write to us at: [your business address]
  • Call us at: [your phone number]

We will respond to your request within 30 days and provide information free of charge, unless the request is manifestly unfounded or excessive.

8. Cookies and Tracking Technologies

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and understand how our website is used.

8.2 Types of Cookies We Use

Essential Cookies (Always Active):

  • Session management (keeping you logged in)
  • Shopping cart/booking form functionality
  • Security features
  • Load balancing

Analytics Cookies (With Your Consent):

  • Google Analytics (traffic analysis, user behavior)
  • Heatmapping tools (understanding how users interact with pages)

Marketing Cookies (With Your Consent):

  • Retargeting/remarketing (showing relevant ads)
  • Social media integration
  • Conversion tracking

Preference Cookies:

  • Language settings
  • Display preferences
  • Previously entered information (convenience)

8.3 Managing Cookies

You can control cookies through:

  • Browser settings: Most browsers allow you to refuse or delete cookies
  • Our cookie consent tool: Manage preferences through our cookie banner
  • Opt-out tools: Use browser extensions or privacy tools

Note: Disabling essential cookies may affect website functionality.

8.4 Third-Party Cookies

Our website may contain links to third-party websites and services that set their own cookies. We are not responsible for the privacy practices of these third parties.

9. Children’s Privacy

Our services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

10. Marketing Communications

10.1 Consent

We will only send you marketing communications if you have:

  • Opted in to receive them during booking or account creation
  • Provided consent through other means
  • Have an existing customer relationship with us (soft opt-in)

10.2 Types of Marketing

Marketing communications may include:

  • Email newsletters about services and special offers
  • SMS notifications about promotions (with explicit consent)
  • Personalized offers based on your booking history
  • Customer satisfaction surveys

10.3 Opt-Out

You can unsubscribe from marketing communications at any time:

  • Click the “unsubscribe” link in any marketing email
  • Reply “STOP” to SMS marketing messages
  • Update your preferences in your online account
  • Contact us directly to opt out

You will continue to receive transactional messages (booking confirmations, receipts) as these are essential to our service.

11. Social Media and Third-Party Links

11.1 Social Media Platforms

Our website and communications may include links to social media platforms (Facebook, Instagram, LinkedIn). When you interact with these platforms:

  • You leave our website and are subject to the third party’s privacy policy
  • Information you share may be visible to others according to your privacy settings
  • We may receive limited information if you interact with our social media posts

11.2 Third-Party Websites

Our website may contain links to third-party websites for convenience or information. We are not responsible for the privacy practices of these websites and encourage you to read their privacy policies.

12. Changes to This Privacy Policy

12.1 Updates

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • Changes in privacy laws and regulations
  • New features or services
  • Feedback from customers and regulators

12.2 Notification

When we make changes:

  • We will update the “Effective Date” at the top of this policy
  • Material changes will be notified via email (if you’ve provided your email)
  • Continued use of our services constitutes acceptance of the updated policy
  • Previous versions may be available upon request

13. Contact Us

13.1 Privacy Inquiries

If you have questions, concerns, or complaints about this Privacy Policy or how we handle your information:

Limos of Sydney – Privacy Officer
ABN: 22 684 611 087

Email: [your privacy email]
Phone: [your phone number]
Mail: [your business address]

We will acknowledge your inquiry within 2 business days and provide a substantive response within 30 days.

13.2 Complaints Process

If you have a complaint about how we’ve handled your personal information:

  1. Contact us directly using the details above
  2. We will investigate your complaint and respond within 30 days
  3. If you’re not satisfied with our response, you can escalate to management
  4. If still unresolved, you can lodge a complaint with the OAIC

13.3 Office of the Australian Information Commissioner (OAIC)

If you’re not satisfied with our handling of your privacy complaint, you can contact:

Office of the Australian Information Commissioner
GPO Box 5218
Sydney NSW 2001

Phone: 1300 363 992
Email: enquiries@oaic.gov.au
Website: www.oaic.gov.au

14. Definitions and Interpretation

Personal Information: Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in material form or not.

Sensitive Information: A subset of personal information including health information, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, criminal records, and biometric data. We only collect sensitive information with your explicit consent or as required by law.

APPs: Australian Privacy Principles set out in the Privacy Act 1988 (Cth).

Consent: Your voluntary agreement to the collection, use, or disclosure of your personal information for a specific purpose.

De-identified Information: Information that has been processed to remove or alter personal identifiers so that individuals are no longer identifiable.

15. Additional Information for Specific Services

15.1 Corporate Accounts

For corporate account customers:

  • We may share booking information with authorized company administrators
  • Corporate billing and reporting may include employee names and travel details
  • Company privacy policies may also apply to employee data

15.2 CCTV and In-Vehicle Recording

Some vehicles may be equipped with:

  • External security cameras (recording outside the vehicle)
  • Internal cameras (for driver and passenger safety)

Where in-vehicle recording occurs:

  • Signage will be clearly displayed
  • Recordings are used for security, safety, and quality purposes
  • Footage is retained for 30 days unless required for an investigation
  • You may request access to footage that includes you

15.3 GPS Tracking

Our vehicles use GPS tracking for:

  • Efficient dispatch and routing
  • Driver safety and security
  • Service quality monitoring
  • Fare calculation verification

GPS data is retained for operational purposes and may be used in dispute resolution.

16. Regulatory Compliance

Limos of Sydney operates under the regulation of the NSW Point to Point Transport Commissioner and complies with:

  • Privacy Act 1988 (Cth)
  • Australian Privacy Principles
  • Spam Act 2003 (Cth)
  • Point to Point Transport (Taxis and Hire Vehicles) Act 2016 (NSW)
  • Australian Consumer Law
  • Payment Card Industry Data Security Standard (PCI DSS)

CONSENT ACKNOWLEDGMENT

By using Limos of Sydney’s services, you acknowledge that:

  • You have read and understood this Privacy Policy
  • You consent to the collection, use, and disclosure of your personal information as described
  • You understand your rights under Australian privacy law
  • You can withdraw consent for marketing communications at any time

Last Updated: December 23, 2025